Kiesow 7.0 - Latest Comments

Re: The life of a tweet

dkiesow — Fri, 10 Apr 2009 13:17:39 -0000

Most of the retweeters had completed it previously. They were just being helpful to give it a RT.

thanks

Re: The life of a tweet

Jeff — Fri, 10 Apr 2009 12:50:43 -0000

Sounds like you need to work on your conversion rate. Not even all the ppl that retweeted filled out the survey.

Re: The life of a tweet

dkiesow — Fri, 10 Apr 2009 12:24:52 -0000

Monica - I am not familiar with him but will go take a look - thanks!

Re: The life of a tweet

Leslie-Jean Thornton — Fri, 10 Apr 2009 12:19:44 -0000

Okay. This is fascinating. I can't wait to launch another survey!

Re: The life of a tweet

catnip — Fri, 10 Apr 2009 12:18:19 -0000

I love bit.ly. Why anyone still uses tinyurl is beyond me.

Re: The life of a tweet

Monica Wright — Fri, 10 Apr 2009 12:14:25 -0000

Hey do you follow @danzarrella? He's got some awesome Twitter tools at danzarrella.com.

Re: Pay walls: How does this make sense?

Nancy Wang — Fri, 03 Apr 2009 23:18:30 -0000

Here are really numbers: http://mediacafe.blogspot.com/2009/04/charging-...

Re: Ten things for free

Regina — Wed, 25 Mar 2009 21:36:23 -0000

-- Vuvox
-- Dipity
-- Wordle
-- Audioboo

Re: Twitter resources for the newsroom

Keith Carson — Mon, 23 Feb 2009 14:37:26 -0000

We're just getting started using this in our newsroom. Thanks for tracking down all the twitter links.

Re: A link too far?

facebook-524711699 — Wed, 24 Dec 2008 08:34:28 -0000

Testing the comments via Facebook Connect.

Re: Newspapers as ice cream - or how to torture a metaphor

dkiesow — Fri, 21 Nov 2008 06:14:27 -0000

Steve - just goes to show there are no new ideas - just old lessons we have not yet learned.

Re: Newspapers as ice cream - or how to torture a metaphor

yelvington — Thu, 20 Nov 2008 20:22:45 -0000

Milk.

Years ago, when I was still at the Star Tribune, we had a company meeting at which senior managers like publisher Joel Kramer (now the guy behind Minnpost.com) and editor Tim McGuire (now at Arizona State) performed in a play. I think Chris Mahai (now Aveus.com) wrote it.

The play was called "Milk." And the theme was pretty much as you describe.

Milk comes in exactly one flavor: milk-flavored. Until somebody gets smart about market segmentation and discovers a market for chocolate milk. Or strawberry milk. Or milk delivered as ... ice cream.

The marketing problem we face isn't really about milk or ice cream or the Internet or print. It's about understanding people and their needs and their wants and their interests.

And newspapers suck at that. There's no product-development process. No marketing department (neither ad sales nor promotion constitute marketing). No R&D. This has been long recognized, and long bemoaned.

So what are we doing about it these days? Cutting.

Re: Associated Press Newspaper Cancellations: Just Can’t Quit the AP

dkiesow — Sun, 26 Oct 2008 07:22:40 -0000

True enough - they gave notice in February. I have added them to the list. Thanks.

Re: Associated Press Newspaper Cancellations: Just Can’t Quit the AP

William M. Hartnett — Sun, 26 Oct 2008 00:16:31 -0000

The New York Daily News was one of the first that I heard about giving notice, but I haven't seen it mentioned lately.

Re: Associated Press Newspaper Cancellations: Just Can’t Quit the AP

Damon — Sat, 25 Oct 2008 21:46:32 -0000

Well - many of the papers that have given notice have begun to outline some 'replacement' options:

1) Regional sharing cooperatives
2) Alternative syndicates (probably several to fill the void)
3) Reducing wire content and tightening the newshole

I would guess all of the above will happen. On the other hand, if AP does drastically revamp their fee schedule who knows. I don't think anyone wants to have to make this work without AP so there is a lot of incentive for papers to work it out if they can.

Re: Associated Press Newspaper Cancellations: Just Can’t Quit the AP

curious — Sat, 25 Oct 2008 21:24:41 -0000

Hi Damon,
So where do you see this going? Any ideas what papers/online will use to fill the void? And maybe for local outlets that not really an issue aside from learning to walk without the AP crutch. My experience recently is that AP locally is more of a competitor than ever, rewriting stories from local news websites and moving them on their wire sometimes within an hour of a post.

Re: Its not the layoffs, its the hires

Ernesto — Sat, 06 Sep 2008 06:46:48 -0000

Well said.

Re: Its not the layoffs, its the hires

Ernesto — Sat, 06 Sep 2008 06:46:48 -0000

Well said.

Re: Why I got into journalism

Damon — Fri, 29 Aug 2008 21:24:04 -0000

Grant - one out of 4 is not bad. And of course I mean the money.

Re: Why I got into journalism

Grant Morris — Fri, 29 Aug 2008 21:15:23 -0000

I got into journalism for the same reason everyone did. Money, power, women, and social adoration.

It's working out pretty well for me so far haha.

Re: Selling the news without pandering

Damon — Fri, 08 Aug 2008 15:02:53 -0000

Laura -

I don't think what we went with was pandering. But the guilt there is - did we leave some readership on the table by not going more tabloid with it. We are definitely not a tab - but building online readership certainly raises these newsroom questions more than it used to.

Re: Selling the news without pandering

Laura Oliver — Fri, 08 Aug 2008 07:31:37 -0000

Have been pondering the very same issue this week. There's such a fine line between 'optimisation' and 'selling'.

The arts of SEO and search engine marketing are being employed to different degrees by online newspapers here in the UK (just wrote something about the ethical issues around buying keywords - http://www.journalism.co.uk/2/articles/532081.php). While tabloid style headlines might bring higher search rankings are you compromising your content by doing so?

Hmmm, I'm not really answering your questions just adding more...

I don't think it's pandering though - on one hand, if you're content is optimised for search engines then you're better serving those readers who access it indirectly. Helping them find you content isn't pandering.

Re: Looking for multimedia judges

Damon — Thu, 31 Jul 2008 06:05:21 -0000

@Will - thanks - much appreciated.

@Jody - I wish I had a PR campaign we needed judged. You would be perfect! :-)

Re: Looking for multimedia judges

Jody Myers — Wed, 30 Jul 2008 23:57:51 -0000

I'm interested but photography isn't my core thing, not like you and Annette. Global e-marketing campaigns is, though.

Re: Looking for multimedia judges

Will Sullivan — Wed, 30 Jul 2008 21:38:45 -0000

If Roanoke has another Virgina Tech or something, St. Louis will take it.